Reality sends signals.Independent digital magazine · Monthly issues · Independent blog and chronicles
Cultura Data-Driven by Gustavo Santos

Media kit · 2026 edition

Cultura Data-Driven. Reality sends signals.

An independent, trilingual digital magazine from Brazil about data, artificial intelligence, business, technology, engineering, society, education and literature.

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1. Introduction

A magazine for people who are not satisfied with the first chart and cannot resist a good story. Founded and edited by Gustavo Santos, a civil engineer and data and AI consultant.

Reporting, chronicles, videos, interactive experiments and an annotated library — in Portuguese, English and Spanish.

2. Mission and value proposition

Mission

To help people and organizations observe signals from reality, ask better questions and decide more consciously — with rigor, humor and good stories.

For partners

Association with quality educational content on data and AI, in three languages, with transparent labeling and no mixing of advertising and journalism.

3. Sections

Blog
Data science, AI, business, economics, engineering and society.
Chronicles
The literary project A Realidade Dá Sinais — 365 Crônicas.
Interviews & video
Manifesto film, clips and educational videos on the @culturadatadrivenbr channel.
Lab
Interactive statistics experiments and the game How many loaves, Seu Joaquim?
Library
Annotated reading and practical exercises.
Learn
Programs and talks in development.

4. Target audience

  • Decision-makers

    Owners, managers and directors accountable for results who need to decide better.

  • Analysts

    Data, technology, engineering and business professionals.

  • Learners

    Students and curious readers who want to understand data without a math class.

Intended editorial profile. Measured demographics will be added once audience analytics is active.

5. Content portfolio

See all

  1. Crônica — fora da série 365

    Aperte o botão PT

    Num boteco de Santa Tereza, quatro amigos descobrem que a política brasileira tem dois botões, muitas cadeiras e uma conta para pagar.

    · 4 min read

  2. Crônica 013 de 365

    O sinal da sexta-feira 13 PT

    Um pique para atravessar a rua, uma fisgada na panturrilha e um calendário suspeito. Entre sorte, azar e coincidências, o que a gente escolhe lembrar?

    · 5 min read

  3. Crônica 012 de 365

    A senhora que controlava o clima PT

    Dona Martinha observa o céu. Hélio confia nos modelos. Ambos estão tentando descobrir quando vale a pena levar um guarda-chuva.

    · 6 min read

  4. Crônica · fora da série 365

    A inteligência artificial sabe cada vez mais. E nós sabemos o quê? PT

    Antônio descobriu que a máquina fazia em doze segundos o relatório de dois dias. O problema começou quando alguém precisou conferir.

    · 5 min read

  5. Crônica 011 de 365

    O cliente que comprava café até dormindo PT

    A cafeteria descobriu um cliente que comprava café todos os dias às 3h17. Faltava descobrir para quem era o café.

    · 4 min read

  6. Crônica 010 de 365

    O atleta que morava no terceiro andar PT

    Seu Geraldo liderava o campeonato de passos do condomínio. O segredo era um cachorro chamado Newton.

    · 6 min read

6. Distribution channels

Website
culturadatadriven.com — Portuguese, English and Spanish
YouTube
@culturadatadrivenbr
Instagram
@culturadatadrivenbr
LinkedIn
Cultura Data-Driven
RSS
One feed per language

7. Audience and metrics

Being set up. The magazine does not yet publish audience figures because website measurement is not active. We will not disclose visitors, followers or reach without proof.

To produce verifiable metrics: website audience analytics with a legal basis under Brazil’s data protection law (LGPD), Google Search Console, YouTube Studio, Instagram Insights and LinkedIn page analytics. Reports will be shared with partners upon proposal.

8. Sponsorship options

Details

  • Institutional

    Support for the magazine as a whole.

  • Section

    Support for one section for a set period.

  • Educational series

    Series on data, AI and decision-making.

  • Special reports

    Investigations on topics of public interest.

  • Special projects

    Films, educational games, experiments and events.

  • Branded content

    Always labeled and kept separate from reporting.

9. What partners receive

Credit
A “Supported by” or “Sponsored by” credit on the agreed content and spaces, in all three languages.
Distribution
Promotion of supported content on the magazine’s channels.
Report
Performance report for supported content, with measured metrics.
Usage
Right to quote and share supported content, with credit to the magazine.

Prices, timelines and deliverables are defined in an individual proposal.

10. Commercial contact

Shall we talk about a partnership?

Gustavo Santos · founder and editor

[email protected]

Request a proposal